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About 35 million smartphones were shipped to India from April to June, a 3% year-on-year growth, while the first half of 2022 fell 1% year-on-year to 71 million units, International Data Corporation's Worldwide Quarterly Mobile shows ( IDC). Skills to track phones.
Chinese smartphone maker Xiaomi continued to lead the Indian market in the April-June quarter of FY23 with total shipments of 7.1 million. However, it was the only company among the major players to suffer a whopping 28% drop in total shipments during the quarter, primarily as a result of supply shortages, particularly in the sub-0 phase.
The April to June interval was the launch quarter for the Redmi 10 series, which together with the Redmi 9A Sport and Redmi Note 11 accounted for 35% of the total shipments. In the 5G phase, Xiaomi fell to third place, accounting for 25% of its total shipments.
Inflation and higher prices are the main factors affecting demand. “The biggest challenge in 2021 has been the general supply constraints, which have eased significantly. However, in 2022, the market faces a drop in demand due to rising inflation and higher entry costs, resulting in higher market prices. As a result, inventory cycles are increasing across all manufacturers and channels,” said Upasana Joshi, Analytics Supervisor, Client Devices, IDC India.
In the April-June interval, the online channel reached a 52% share, with a year-on-year evolution of 5%. This is expected to remain strong in the 2H22 competitive season (July-December). The offline channel posted a flat 1% advance after falling for three consecutive quarters year over year.
Realme rose to second place for the second time, posting a solid 24% year-over-year growth, the best among the top 5 vendors. With a 23% share, it cemented its second position within the online channel with C-series discount mannequin deals, IDC insights show.
vivo rose to third place and grew 17% year over year. It continued to lead the offline channel with a 24% share. vivo was the second largest 5G smartphone vendor in the Indian market with 33% of its 5G smartphones. The expansion within the online channel through the T series and the new launches of the iQOO sub-brand have led to an increase in the online share.
Samsung still slipped to fourth place and posted a weak 2Q22 with 3% year-over-year growth. Despite a revamped portfolio, demand remained low while combined sales value rose to 0, the highest among the top 5 dealers. However, Samsung continued to lead the 5G space with 46% of its shipments being 5G smartphones.
In fifth place was OPPO, which had a meager 2% return. It targeted the mid-premium segment with the launch of the F21 Pro and added the K-series to the online channel. However, availability limitations remained in the low-cost phase.
It also shipped 11 million 5G smartphones with an ASP of 7. Some 51 million 5G smartphones shipped from 2020 through the first half of 2022 and are expected to reach 50% market share by 2023, IDC data shows.
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